ChatGPT
ChatGPT
How ChatGPT Is Reshaping Our Universities—and What It Means for Students’ Futures
Exploring how ChatGPT is transforming higher education, reshaping learning methods, equity, pedagogy, assessment, and academic cultures.
How ChatGPT Is Changing Ads — And What It Means for What You Buy
How ChatGPT transforms advertising dynamics by reshaping consumer decision-making, offering personalised influence, persuasion, and measurement in marketing.
How ChatGPT Is Reshaping the Economics of Brand Marketing — What UK Brands Must Know
Brands must adapt marketing economics to content ecosystems: ChatGPT alters cost, attention, differentiation, and value capture in brand communication.
Why ChatGPT Will Disrupt the UK Consulting Industry — Here’s How to Stay Ahead
How ChatGPT is revolutionising consulting: opportunities, risks, and the future outlook for firms and clients across the UK.
ChatGPT’s Quiet Revolution: How AI Is Reinventing Business Models and Value Chains in the UK
How ChatGPT is reshaping business models and disrupting value chains across sectors — unlocking AI-led transformation in commerce.
AI Economics from a Policy Perspective: ChatGPT and the Challenge to Regulation and Market Mechanisms
Exploring ChatGPT’s economic impact from policy perspectives, highlighting challenges for UK markets, regulation, and societal adaptation.
AI Economics: Unpacking the Costs and Benefits Behind ChatGPT
Exploring ChatGPT’s economic logic: costs, benefits, and societal impact of AI on jobs, productivity, and innovation.
How ChatGPT is Transforming the UK’s Service Economy
ChatGPT reshapes consumption and production, revolutionising services, jobs, and customer experiences across the UK’s modern economy.